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Evening Standard

Josie Clarke

Former Sensodyne boss behind launch of new toothpaste for sensitive teeth

Sensodyne United Kingdom GSK

The brand said it had the financial backing of more than 20 practising dentists (Alamy/PA) -

A new toothpaste for sensitive teeth created by a former head of the Sensodyne brand and with the financial backing of a group of UK dentists has gone on sale in the UK.

S3 Sensitivity Science, with a recommended retail price of £19.99, has been developed by former global head of Sensodyne Mick Cox and former formulating chemist at GSK Majedeh Mazraei.

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