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Insider UK
Insider UK
Business
Peter A Walker

Former Sainsbury's boss backs Snappy Shopper to prevail in delivery wars

The former chief executive of Sainsbury's has backed a Dundee-based scale-up to win the delivery wars in the UK.

Justin King - who led the supermarket for a decade, alongside senior roles at Asda and Marks & Spencer - began backing the Snappy Group after meeting its founders soon after the first Covid-19 lockdown in 2020.

"A colleague of mine had become an investor via Kelvin Capital and he recommended them, so I spent a day with Mike and Alan and was blown away by what I saw," he told Insider.

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