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Benzinga
Benzinga
Business
Paula Tudoran

Former Microsoft Executive Launches $250 Eyewear Brand For Girls After Daughter's Vision Crisis At Age 4

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A former Microsoft (NASDAQ:MSFT) executive has launched a children’s eyewear company after her daughter received a vision diagnosis at 4 years old that revealed multiple eye coordination problems.

Hayley Martin founded Once Upon a Charm, a Seattle-based startup selling prescription glasses designed specifically for girls between the ages of 4 and 9. The frames retail at $250 per pair and feature a patent-pending system allowing wearers to attach decorative charms to the temples.

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