Mike Ybarra, former president of Blizzard Entertainment and Xbox corporate vice president at Microsoft, says that the video game industry isn't in competition with short-form video like Instagram Reels, TikTok, or YouTube Shorts – but rather with time itself.
The former Blizzard and Microsoft executive reveals as much in a new online post – one that he's seemingly made in response to a recent interview between The New York Times and Xbox Game Studios head Matt Booty. If you're not familiar with it yourself, Booty states on behalf of Xbox that, "Our biggest competition isn't another console. We are competing more and more with everything from TikTok to movies."
