Former McDonald’s restaurants are reopening with new branding in Russia after the popular fast food chain announced it was pulling out of the country.
McDonald’s began selling its business in Russia last month after 30 years of operation there following the Russian invasion of Ukraine. McDonald’s chief executive Chris Kempczinski said at the time: “It is a complicated issue that’s without precedent and with profound consequences.”
He added: “It is impossible to ignore the humanitarian crisis caused by the war in Ukraine. And it is impossible to imagine the Golden Arches representing the same hope and promise that led us to enter the Russian market 32 years ago.”
