Former Manchester United and England star Rio Ferdinand has invested in technology platform, DeliveryApp.
The television pundit has backed Manchester-based DeliveryApp, whose investors also include the likes of Mark Stott, the owner of Stockport County and property developer Vita Group.
DeliveryApp is based at Bonded Warehouse and was founded by Lance Jones who served as its chief executive from January 2021 until earlier this year.
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Mr Jones was succeeded by Dwain McDonald, the long-serving chief executive of parcel delivery giant DPD.
In a statement, DeliveryApp said: "An already passionate investor in the technology market, Rio aims to support DeliveryApp's brand scale and awareness, drive revenue growth through targeted campaigns, and leverage his extensive business network for strategic introductions.
"Rio decided to partner with DeliveryApp based on his belief in the company's potential to disrupt the market and their ethical treatment of drivers.
"Additionally, the platform's transparency in the delivery process and its ability to reach a wider audience were important factors in the decision-making process."
DeliveryApp added that the investment will help to "boost revenue growth, streamline driver onboarding and retention, and constantly improve the tech platform".
Mr Ferdinand said: "Manchester has always been a city of passion, ambition, and innovation.
"As someone with strong links to the city and its people, I am thrilled to be part of a new investment opportunity with DeliveryApp, a business that really embodies these values."
Mr McDonald added: "We are so excited to have Rio join the team as he brings masses of insight into the latest tech, particularly in social.
"His presence brings an extraordinary level of expertise and experience, particularly in the tech industry.
"As we aim to double the number of activated drivers and quadruple our revenue in 2024, Rio's involvement will be instrumental in achieving our ambitious goals."
Earlier this year, BusinessLive reported that a credit card start-up backed by Rio Ferdinand had raised over £60m.
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