Artie Bulgrin, former research head for ESPN, was given the 2023 Erwin Ephron Demystification Award at the Advertising Research Foundation (ARF)’s annual Audience x Science event Tuesday.
The award honors lifetime achievement for those who exemplify media exec Erwin Ephron’s legacy with their unique ability to communicate complex insights.
“Artie is well-known for spearheading best-in-class research pioneering industry changing insights,” Scott McDonald, CEO and president at the ARF, said. “From Project Blueprint, which was over a decade ahead in introducing a viable system for cross-platform measurement, to his research around new ad formats, bringing ESPN ahead of the curve, he is a researcher who has consistently challenged conventional thinking and motivated forward conceptualization. It’s no surprise that he was chosen as this year’s winner by a unanimous vote.”
Bulgrin is currently a project lead for the Association of National Advertisers. Before ESPN, he was director of research and sales data for ABC National Television Sales. He began his career at Nielsen.
