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PC Gamer
PC Gamer
Rich Stanton

Former EA CEO talks about how AI could replace Simlish but that sounds like a horrible idea

Two Sims arguing.

As AI gradually encroaches into every aspect of our lives, videogames have proven to be no exception. Almost all big publishers are starting to incorporate AI tools into parts of their process, in the hope the technology can automate tasks that would otherwise be labour-intensive. Modders have already started plugging things like ChatGPT into existing games (with very mixed results). And now John Ricitiello, CEO of major engine company Unity and former CEO of EA, reckons it could be used to replace things like Simlish.

"I was involved in launching The Sims in 2000, and it was wonderful game," said Ricitiello in a new interview with the Washington Post. "And you know how they used Simlish, right? Did you know why? Because there’s so many things you can do in The Sims, it’s like a crazy number of interactions you can have because you’re actually creating characters. Those characters interact with each other. No writer could ever write all the appropriate dialogue for that. It would be as big as the Library of Congress when you’re done.

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