
Former BioWare veteran Mike Laidlaw has popped up at GDC to give a talk on building a new intellectual property, leaning on his experience creating Dragon Age games and more to do so.
As various people who attended the talk have now shared on Twitter, one piece of advice Laidlaw gives is to design your setting or lore like a TTRPG book. Simply put, it's entertaining, easy to learn from, and handy for sharing with others, online or offline.