Former executive of FTSE 100 car insurance to loans group Admiral, Louisa Scadden, has been appointed to the executive board of the Welsh Rugby Union. She takes up the role in an interim capacity to replace current head of digital marketing and communications Mark Killingley who will leave the union next month.
The WRU’s digital, marketing and communications functions will continue to be carried out by existing staff, supported as necessary by Ms Scadden and the former head of sport for BBC Wales Geoff Williams, who joins the WRU as a consultant – also on an interim basis.
Ms Scadden is the former head of corporate communications at Admiral, which employs nearly 8,000 in South Wales, where she spent 22 years in a variety of senior management roles. She also headed up Admiral operations in the US and negotiated its former shirt sponsorship deal for the Welsh jersey with the union.
