After vapes staved off the extinction of tobacco, a new generation of nicotine products is promising a safer, albeit no less addictive, form of consumption through tobacco-free pouches made popular by the likes of Zyn and Velo. Now, a celebrity-backed upstart called Sesh is trying to challenge those incumbents.
Buoyed by $40 million in venture funding from Palantir cofounder Joe Lonsdale’s 8VC, along with music stars Diplo and Post Malone, Sesh is pitching itself as a safer alternative for cigarette and vape users through so-called white pouches—one of the fastest-growing consumer categories.
