Forget the Apple Watch — 5 reasons I’ll be wearing the new Casio G-Shock this summer instead

Close-up of the Casio G-Shock Move GBA950 fitness-tracking smartwatch on the writer's wrist.

I don’t remember how old I was when I received my first Casio G-Shock watch, but I reckon it was just before the millennium, placing me squarely in my pre-teen era. Ever since, I’ve been hooked on the brand’s playful, rugged design and rock-solid performance.

In the realm of non-smartwatches, in 2025, G-Shock remains one of the best bang-for-the-buck brands, up there with Seiko and Timex. That said, not all G-Shock watches are ‘dumb’.