Spring has yet to be sprung in many places. In some areas, it still feels like you're smack dab in the middle of winter. But 'tis the season for fashion houses to roll out their Spring 2024 advertising campaigns in order to promote their Spring 2024 collections. (In case you didn't happen to be one of those fashion-obsessed folks who were glued to their computer or smartphone screen to catch the livestreams of the Spring 2024 shows.) Instead, many designers are opting to jump ahead to summer before spring even begins.
Now we're well aware that fashion tends to think ahead. Which is why we just witnessed the Fall 2024 shows. Naturally, you want to design a collection way in advance so it has time to trickle down to ravenous shoppers. Several brands have decided to buck that tradition by focusing on summer. In some instances, that focus started in February.
