Love him or loathe him, Donald Trump has mastered the art of the personal brand. Concocting a persona steeped in garish new money aesthetics and celeb-cum-world-leader affluence, there's one feature that sums up Trump's brand to a tee – the colour gold.
Makes sense, right? As we've learned from colour theory, gold is the ultimate symbol of wealth, power and prestige – everything that Don wants to project. However, with a constant slew of tacky merch, from custom kicks to camera phones, Trump's gold branding is starting to lose its shine, but with superfans still dazzled by each drop, I don't see an end to Don's garish branding onslaught anytime soon.
