John Lewis has released their Christmas ad to the usual hype and fanfare, but we know where it's at this year - and we've found the one and only advert you need in your lives.
You know the countdown to the big day is really on, when all the big names start releasing their Christmas ads, and none is more highly anticipated that the John Lewis offering. You can just imagine the tension in the JL marketing team meetings, for those whose one job is to produce a festive ad for the store more tear-inducing than the one that came before - it's highly likely they're sacked on the spot if the streets aren't flooded with the tears of ten million department store enthusiasts the day after the advert's release.
