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Android Central
Android Central
Technology
Michael L Hicks

Forget iOS vs. Android, the smart glasses war between Apple, Meta, and Google should be much more fun

Meta Apple Google Android iOS Samsung Tim Cook Mark Gurman
Google XR glasses being shown off at TED 2025.

Tech companies like Apple, Google, and Meta want smart and AR glasses to become as ubiquitous and essential as smartphones. Pulling that off will be a challenge, but let's assume they can. If the biggest tech brands all buy in and go to war over smart glasses, it'll be a much more fun tech battle to watch than any other.

Bloomberg's Mark Gurman reports that Apple CEO Tim Cook wants to make Apple AR glasses the company's "top priority," so they can beat Meta to the punch. Apple will focus first on non-holographic "glasses with cameras and microphones" to challenge Meta's Ray-Bans in the short term, then shift their attention to true mixed reality.

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