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Fortune
Fortune
Alex Kruglov

Forget employees. Artificial Intelligence may upend entrepreneurship as we know it

(Credit: Getty Images)

Alex Kruglov is co-founder and CEO of pop.in.

As artificial intelligence (AI) reshapes industry after industry, we will soon witness not just the automation of tasks but also the proliferation of elevated mediocrity—a tidal wave of “good enough” AI-driven outputs that will flood markets with astonishing speed. This relentless pace of disruptive imitation will do more than enhance productivity—it will spawn a cottage industry where constant self-disruption by look-alikes is the norm, and the traditional venture capital model struggles for relevance.

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