If there’s one area of my skincare routine that tends to be a little excessive, it’s my face serums. Some people collect designer handbags, others might treasure high-fashion perfumes, but it’s my stash of carefully curated serums that bring me beauty joy. The fact is, if you want a really efficacious skincare routine that’s going to have visible results then using a serum is a non-negotiable. They usually have active formulations that target specific skincare issues—whether that’s acne, dullness or pigmentation—and deliver potent ingredients that will get to work improving them. And now that I’m 35, I have really struggled to find a one-formula-fits-all approach to serums. Hence the vast collection.
That was until I started using the Beauty Pie Youthbomb 360° Radiance Concentrate Serum, and realised that four weeks later all of my other serums had been left to gather dust. A collaboration between world-renowned dermatologist Dr Andrew Markey and a leading skincare lab in Switzerland, it’s a luxury, science-led serum that takes a full circle approach to skincare—aiming to firm, brighten, resurface, tighten, hydrate and boost glow. And the fact that I’m already onto my second bottle, having only very recently discovered it, is testament to the fact that this serum really does deliver on its mission.
