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Tribune News Service
Tribune News Service
Business
Michael Tobin, Redd Brown, Subrat Patnaik

Forget chatbots, this is how Corporate America is really using AI

Ever since OpenAI’s ChatGPT lit up the internet in November, companies can't stop talking about artificial intelligence. Take this earnings season so far: References to AI and related terms during calls with investors are already up 77% from a year earlier.

It's no wonder. AI-hungry investors have propelled Nvidia Corp., which makes the chips needed for complex AI computing tasks, into the best-performing stock among mega-caps this year. Relatively obscure firms with AI in their names have also skyrocketed. BigBear.ai Holdings Inc. has surged more than 300%, while C3.ai Inc. and BuzzFeed Inc. have more than doubled. Guardforce AI Co. is up 51%.

A lot of the companies tossing around the phrase AI are just taking advantage of the hype. Some are speaking aspirationally about how they see AI transforming their businesses — one day, some day. And then there are the real, practical use cases for AI and machine learning that companies have been actively investing in, developing and using — in some cases, long before AI became a buzzword — proving that the power of these algorithms is already reaching far beyond chatbots to change everything from the way companies manage their parts inventories to how they're recruiting for job candidates.

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