I'm tired of white towels. And this is coming from someone who used to be minimalist minded throughout the aesthetic of bathroom design. However, I recently realized that not all patterned towels have been getting a bad name.
Contrary to popular belief, there are some truly fashionable designs that will elevate the modernity of your bathroom, rather than clash in traditional motifs. And since neglecting finishing touches is one of those things making your bathroom look cheap, I've rounded up 15 patterned towels that earn their keep.
Whether you're looking for soft geometry, simple stripes or a bold statement in this bathroom textile, let's take a look at what's hot right now.
I have a Mungo towel draped in my bathroom at this moment, and it has quickly become one of my most complimented guest towels in the summer. This multicolor stripe is next on my list to buy.
Pattern doesn't have to be in your face either. One of my favorite ways to quietly introduce this style is through tufted towels like this gorgeous number from Slowtide.
If, like me, you're a minimalist at heart, looking to soft launch pattern, this Cotton Weave Claremont Bath Towel from BAINA is a great place to start.
If you're spotting signs you need new towels, let me put Anthropologie's Isa Tiger Towel Collection on your radar. It's a confident case for pattern in the bathroom.
Striped towels fold into perfect stacks, but that's not the only reason this Pierce & Ward Bold Stripe Towel from West Elm is on my wish list. It feels like an organic ode to a mainstream pattern.
Sometimes all you need is a little motif to zhuzh up your bathroom. And Autumn Sonata's Agnes are so soft, you'll want to make your towels last longer so you can wrap yourself up for a time to come.
This reversible Castillo Bath Towel from John Lewis feels like a lovely way to reset your home for fall. Especially if your home is favoring dark bathrooms at the moment.
It's time to get zebra off the runway and into your bathrooms. And since I'm all about the print in small doses, these towels from Dolce & Gabbana Casa feel perfect.
Westwing's Leaf High-Low Towel Set is another plush case for monochrome towels with a gentle patterned finish.
Marimekko's patterned reversible towels will go down as modern icons in my bathroom textile hall of fame. And its instantly recognizable print only adds to the allure.
M&S is one of the best home decor brands for bath towels. Don't believe me? Just take a look at this hazy floral towel from M&S.
A who's who of patterned towels would be incomplete without TEKLA's stripe. And this blue and white combination remains a form of dopamine decor in my eyes.
Now, Missoni's Giacomo Chevron pattern isn't for every space. However, in the right bathroom, a dose of maximalist layering can go a long, impressively stylish way.
Suite 702 is quickly becoming one of my new favorite bath towel brands. And this simple color block pattern is an effortless way to up your bathroom's design quotient.
Lastly, I'll leave you with this Bernadette Cotton Woven Tapestry Towel from Anthropologie. Drape it on a towel rod, and it'll sit like just another piece of art.
Right alongside bath towels, 2026 has seen a blaze of fresh beach towels that will immediately inspire you to soak in some sun on the sand. To keep up with more of the coolest finishing touches for your living spaces, sign up for the Livingetc newsletter.
