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Bangkok Post
Bangkok Post
Lifestyle

Forever in blue jeans

Uniqlo JIC
BlueCycle reduces the amount of water and manual labour used to get the faded, worn-in look of jeans. (Photos courtesy of UNIQLO)

Uniqlo may not be the top-of-mind brand when it comes to jeans.

The global apparel retailer, however, is backed by its Jeans Innovation Center (JIC) in Los Angeles, California, in offering comfy, functional and eco-friendly denims under the LifeWear concept.

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