Thailand's foreign tourist arrivals from Jan 1 to Dec 21, 2025, fell 7.25% from the same period a year earlier, the Tourism and Sports Ministry said on Tuesday.
There were 31.76 million foreign visitors over the period, the ministry said in a statement.
Malaysia was the largest source market with 4.38 million visitors, followed by China with 4.36 million.
Last week, the Bank of Thailand (BoT) maintained its forecast for foreign tourist arrivals this year at 33 million. Thailand saw a record of nearly 40 million visitors in 2019, before the Covid-19 pandemic.
Meanwhile, Thai tourism operators are urging authorities to attract Chinese tourists, as political tensions continue to divert them from Japan to other countries.
According to Euromonitor International’s latest “Top 100 City Destinations Index", Bangkok was the world’s most visited city in 2025, welcoming 30.3 million international tourists.
