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Fortune
Fortune
Lionel Lim

Foreign-branded smartphones are losing a lot of ground in China

(Credit: Costfoto/NurPhoto/Getty Images)

Foreign phone sales in China plunged late last year, as local competition eats away at Apple’s onetime dominance of the premium phone market. 

In November, foreign smartphone makers shipped 3.05 million units in China, a 47% drop from the 5.8 million units sold in November 2023, according to data from the China Academy of Information and Communications Technology (CAICT), a government-affiliated research firm, released on Friday.

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