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InsideEVs

Technology

Ford Will Build Profitable, Affordable Sub-$30,000 EVs

Ford Jim Farley Tesla Inc.

Ford reported falling electric vehicle revenue on Wednesday, but executives seemed optimistic in the earnings call. CEO Jim Farley affirmed that what the market wants is affordable EVs, and Ford is well-positioned to offer them in the next generation of products. They'll be profitable, he promised, and in the meantime Ford is adding capacity for its well-established hybrids, like the F-150 PowerBoost and Maverick Hybrid.

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