
If you're in the market for a new car this year, especially a Ford, there's some fresh news that might impact your timing and your wallet. Ford just warned investors that it expects to take a $3 billion hit from tariffs in 2025, a sharp increase from earlier estimates. And even though Ford builds most of its lineup domestically, it’s still feeling the squeeze thanks to the global nature of car manufacturing.
According to Reuters, Ford slashed its full-year profit forecast to $6.5 to $7.5 billion, down from an earlier range of $7 to $8.5 billion, due in large part to unexpected tariff costs. That financial pressure doesn't just hurt the automaker. It could trickle down to consumers in the form of higher sticker prices, fewer incentives and tighter deals.