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Motor1
Motor1
Business
Adrian Padeanu

Ford Wants to Stop Making 'Boring' Cars

  • Jim Farley wants "out of the boring-car business and into the iconic-vehicle business."
  • The Fiesta and Mondeo/Fusion are not returning.
  • The Focus will die in 2025.

More than a few eyebrows were raised when Ford decided to kill the Fiesta, Focus, Fusion, and Taurus a few years ago. Essentially the same thing happened in Europe where the Fiesta and Mondeo were phased out, with the Focus to be retired in 2025. Why is the Blue Oval getting rid of its cars? Because it's "getting out of the boring-car business and into the iconic-vehicle business."

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