Ford Motor Co.'s saw its U.S. sales slide in November, but it notched a significant milestone in its electrification strategy: it became the No. 2 brand and manufacturer in electric-vehicle sales behind industry leader Tesla Inc.
The Dearborn automaker sold 146,364 new vehicles last month, down 7.8% from November 2021. Truck sales of 81,210 units were down 1.2%, while SUV sales of 61,889 units were off 15% from a year ago.
But the Blue Oval continues to see momentum around its initial portfolio of battery-electric vehicles, with sales in that segment up more than 100% to 6,255 vehicles in November. Ford said that its EV sales grew at roughly double the rate of the segment overall last month as its market share in the segment climbed to 8.6%. The automaker is working to ramp up EV production to meet goals of producing 600,000 EVs annually by the end of next year and 2 million annually by the end of 2025 as part of its bid to take leadership of a segment that to date has been dominated by Tesla.
