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Fortune
Fortune
Tristan Bove

Ford’s CEO is the new face of a more ‘efficient’ corporate America after getting candid and hinting at more layoffs: ‘It takes us 25% more engineers to do the same work’

Ford CEO Jim Farley (Credit: Scott Eells/Bloomberg via Getty Images)

Many layoffs at U.S. companies over the past few months have so far been contained to the tech industry, a reversal of fortunes that has sparked a movement within the sector to cut back and become more efficient. 

Mark Zuckerberg declared 2023 the “year of efficiency” for Meta during the company’s earnings call last week, signaling it would start scrapping more speculative projects and focus on streamlining operations. Amazon and Google parent Alphabet were also quick to declare a renewed focus on efficiency during their earnings calls.

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