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Benzinga
Benzinga
Business
Anusuya Lahiri

Ford Revs Up Europe Strategy With Renault Deal And New EV Push

Bad,Homburg,,Germany,,03-2024:,Ford,Store,In,Bad,Homburg.,Ford

Ford Motor Co (NYSE:F) is advancing its European business strategy by reshaping its product lineup, partnerships, and industrial footprint to drive long-term growth and competitiveness in the region.

The company unveiled the next phase of its European transformation, pledging to sharpen its brand, cut costs, and boost agility for both retail and commercial customers as it moves to build a sustainably profitable business on the continent.

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