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Tom’s Guide
Tom’s Guide
Technology
Scott Younker

Ford reveals its 'Model T' EV moment with an affordable $30,000 electric pickup

Ford Farley Skunkworks Tom Guide
Ford universal vehicle EV platform.

Ford’s “Model T moment” for electric vehicles has finally arrived with the reveal of what it’s billing as a more affordable EV platform. The car maker announced its universal EV platform today (August 11) with plans to build a family of affordable electric vehicles starting with a four-door midsize pickup truck.

The truck won’t arrive until 2027, but Ford is touting that its new EV will start at $30,000. Ford teased the platform in July, when CEO Jim Farley said that it was planning to build a “breakthrough” EV that would be built in Kentucky.

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