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Motor1

Business

Patrick George

'Ford Racing Can't Be A Marketing Department:' Ford's CEO On The Business Of Performance

Ford Jim Farley Ford Racing United States Porsche Motor1 Motor1com

Ford had a big week at the Detroit Auto Show, unveiling a new high-performance Mustang and Bronco, and previewing the season ahead for several racing-related initiatives.
Ford's once-disparate motorsports operations are now under one roof, dubbed Ford Racing, with more factory involvement than ever.
In an interview with Motor1, Ford CEO Jim Farley explained the business case for racing—including becoming 'the Porsche of off-road.'

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'Ford Racing Can't Be A Marketing Department:' Ford's CEO On The Business Of Performance

THE BREAKDOWN