SEBASTOPOL, California — Ford Motor Co. on Wednesday announced the launch of a pilot program that will equip winegrowers in northern California with electric pickup trucks, cargo vans and software services in a bid to boost EV and technology adoption among farmers and other commercial customers.
The automaker also announced the launch of Ford Pro Intelligence, a cloud-based platform underpinning a set of digital services aimed at supporting commercial fleet operators. The platform will provide customers with software they can use to manage their vehicle fleets on a single interface.
"The biggest pain point we hear from commercial customers when it comes to managing their fleets is not having a single place to access all of their information across vehicles and services," said Ted Cannis, Ford Pro CEO. "We've created a platform that centralizes and powers our entire digital ecosystem, working across gas and electric powertrains, Ford and non-Ford vehicles."
