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Motor1
Motor1
Business
Anthony Alaniz

Ford Is Building a $30,000, Mid-Size Electric Pickup Truck

Ford Jim Farley the Blue Oval China

Jim Farley and Ford’s answer to the “existential threat” that China poses to the Western automakers is here. Almost. The Blue Oval revealed today its “Model T” moment, and it’s more than just a car, or even a range of cars. Ford is introducing its new “Universal EV Platform” alongside the “Ford Universal EV Production System” that’ll underpin several affordable electric vehicles, starting with a mid-size truck set to launch in 2027.

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