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Fortune
Fortune
Christiaan Hetzner

Ford forced to cut production shift for its F-150 Lightning as rival Tesla closes in on Cybertruck EV pickup launch

Ford Motor Co. executive chairman Bill Ford (Credit: Lukas Schulze—Getty Images)

A sharp drop in sales of its F-150 Lightning has forced Ford to throttle back production of its flagship EV pickup just as excitement builds over the impending arrival of Tesla’s Cybertruck.

The Detroit automaker this week confirmed a recent Wall Street Journal report that it was removing an entire production shift of 700 workers at its century-old Dearborn plant colloquially known simply as “the Rouge”—the heart of its global manufacturing network, located just a short drive from headquarters. 

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