Sales of Ford Motor Co.‘s (NYSE:F) F-150 Lightning electric pickup truck seem to be sluggish, as evidenced by two recent developments. These occurrences could potentially affect Tesla, Inc. (NASDAQ:TSLA), which is about to launch its own electric pickup truck, the Cybertruck.
What Happened: Last week, Ford reportedly reduced its production capacity at its Rogue, Michigan plant, responsible for manufacturing the F-150 Lightning. The automaker also introduced discounts on certain F-150 Lightning variants.
