Ford announced yesterday that the F-150 Lightning electric pickup had officially entered production at the Rouge Electric Vehicle Center, the traditional home of the F-150 (where the truck has been made since 1948). With the production start announcement, though, Ford also increased the target from 40,000 vehicles built per year to 150,000.
The Blue Oval will surely also want to capitalize on the privileged position of offering the first mainstream electric pickup on the market. With a starting price of $40,000 including destination charge, the F-150 Lightning undercuts the other recently launched electric truck, the GMC Hummer EV, which even in its cheapest version (coming in 2024) will be twice the price.
