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Fortune
Fortune
Nicholas Gordon

Ford expects to bleed $4.5 billion on electric cars this year

Ford CEO Jim Farley leans over a railing at the Miami F1 Grand Prix. (Credit: Paolo Pedicelli—ATPImages/Getty Images)

Ford Motor Company turned heads in March when it predicted that its electric vehicle push could lose as much as $3 billion this year. Now the company is expecting to lose even more money from EVs, thanks to a slower-than-expected adoption of the new battery-powered vehicles. 

Ford is forecasting that its electric vehicle division will lose $4.5 billion this year, the U.S. automaker announced on Thursday. The division, called “Ford Model e,” has already shed about $1.8 billion in 2023 so far.

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