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Benzinga
Benzinga
Business
Rachit Vats

Ford Emphasizes Tesla-Like Strategy, Says Online Sales To Be A 'Bigger Part' Of Its Future

Ford Motor Co (NYSE: F) Chief Financial Officer John Lawler said on Wednesday that online orders will play a bigger role in its future sales strategy as the legacy automaker undertakes a massive electrification drive to catch up with leader Tesla Inc (NASDAQ: TSLA).

What Happened: Lawler said Ford does not plan to go back to its old model of stocking high inventory at dealerships and will instead focus on pushing its online presence. 

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