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Zenger
Zenger
Technology
Chris Katje

Ford Cuts Prices In Anticipation Of Tesla Cybertruck Pricing Announcement

One of the most highly anticipated vehicle launches, the first Tesla Inc  Cybertruck, has taken a step closer to reality as it rolled off the production line. J. BROWN/GETTY IMAGES 

One of the most highly anticipated vehicle launches, the first Tesla Inc (NASDAQ: TSLA) Cybertruck, has taken a step closer to reality as it rolled off the production line. Now, attention turns to the pricing of this groundbreaking electric pickup truck. 

Ford Motor Company (NYSE: F), a legacy automaker making strides in the EV market with its F-150 Lightning electric pickup, recently announced a price reduction ahead of Tesla’s launch. The move is seen as an effort to stay ahead of the imminent pricing announcement for the Cybertruck. 

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