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Fortune
Fortune
Christiaan Hetzner

Ford CEO Jim Farley slashes plans for new battery cell plant in latest sign the EV sales bonanza may be over

Ford CEO Jim Farley (Credit: Jeff Kowalsky—Bloomberg via Getty Images)

Ford chief executive Jim Farley is downsizing plans for a new low-cost battery cell plant in the automaker's home state of Michigan amid a sharp slowdown slump in EV sales.

The market for electric vehicles is currently experiencing a “trough of disillusionment”, according to industry researchers at Cox Automotive, spurred in part by soaring borrowing costs that put the cost of an EV out of reach for many Americans.

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