Ford announced today that it is sunsetting its Model E dealer certification program, effective July 1. The program was announced on September 14th, 2022, and officially began on Jan. 1 of this year. While the automaker's goal was to better compete with EV startups by requiring dealers to invest in charging stations, training, customer education and no-haggle pricing before they could sell EVs, Ford's dealers went full-throttle in their opposition to it—and even filed lawsuits over the plan.
