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Al Jazeera
Al Jazeera
Business

For Vietnam’s businesses, a good fortuneteller is an investment

Many businesses in Vietnam see paying gratitude to the heavens and their ancestors as being key to their success [File: Kham/Reuters]

Hanoi, Vietnam – Nguyen Duy Cuong, the owner of a building materials company in Ho Chi Minh, can hardly wait to ask his fortuneteller to look at his business plans for the Year of Tiger, which begins on February 1.

Cuong’s fortuneteller, who has advised him for the past 12 years, has been especially busy during the pandemic due to a growing client base drawn by the convenience of services offered online.

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