"For the price of one copy of Borderlands 4," Devolver says you can get 4 copies of its own co-op shooter – which Gearbox boss Randy Pitchford inexplicably says is "cheaper than a point of meth - probably has fewer side effects, too!"

Screenshot from Mycopunk, showing an alien, desert landscape with mushroom trees sprouting out of the ground and a robotic spider machine shooting lasers at a humanoid robot.

Savvy as ever, Devolver Digital has jumped aboard viral discussions about Borderlands 4's price to plug its own sick-looking co-op sci-fi shooter, and Gearbox Software boss Randy Pitchford even agrees - it is way cheaper.

In case you don't check the interwebs every day, Randy Pitchford recently courted a bunch of controversy for telling real fans they'd "find a way" to buy Borderlands 4 if publisher 2K Games decided to put a $80 price tag on it. Obviously, his comments didn't go down very smoothly. Baldur's Gate 3's publishing director even called them "gross."