The Viduthalai Chiruthaigal Katchi, the staunch ‘working class’ party, roped in a professional media management company to promote and organise logistics for its May 28 event. Awards named after B.R. Ambedkar, Periyar, Kamarajar, Quaid-e-Millat and Karl Marx were given to political leaders, including Dipankar Bhattacharya, general secretary, CPI (M-L) Liberation, and Tamil Nadu Assembly Speaker M. Appavu, at the event.
VCK leader Thol. Thirumavalavan confirmed that while a company was roped in to help the party with pre- and post-event social media branding and promotion, the party didn’t pay it any money. Mr. Thirumavalavan said the party understood the importance of ‘stage management’, which had been an issue at many of the VCK’s public events in the past.
