Picture a packed stadium of fans in extreme weather, all clad in their favorite jerseys, cheering and cursing at their favorite American football team or European soccer club. Or a crush of screaming fans, singing and dancing in unison at a Taylor Swift or K-pop concert. Or a sea of costumed “Star Wars” fans, lightsabers aloft, filling up movie theaters on opening night of a new movie.
Plenty of people like to watch sports, attend concerts and go to the movies. But what about those fans – the die-hard ones, if you will – whose dedication goes even further? The fans whose daily lives are deeply intertwined with their interests?
