A few weeks ago, Netflix shipped out its last DVDs, retiring the company’s iconic red envelopes and marking the end of one era — and the full embrace of another. It’s the latest in an ocean of data points showing how streaming has taken audiences by storm, surpassing cable as the most popular way to find and watch video in America.
I’ve had a front-row seat to streaming’s rise — during almost a decade’s worth of service as one of President Barack Obama’s appointees to the Federal Communications Commission (FCC) and, before that, 11 years on the Public Service Commission back home in my beloved South Carolina. And now I’m excited to put that experience to work in my new role advising the Streaming Innovation Alliance, which advocates for policies that support diversity, value, affordability, and choice in video streaming.
