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Chicago Sun-Times
Chicago Sun-Times
National
David Roeder

For shoppers, the big event goes well beyond Black Friday

Shoppers like these from last year will be back on North Michigan Avenue and in other retail areas on Black Friday, as stores expect a better season than 2021 and consumers say they intend to spend more. | Pat Nabong/Sun-Times (Pat Nabong/Sun-Times)

Drum roll, please — Black Friday, the Day, the Season, the Experience, is here, a little different from the past but, with the pandemic less worrisome, merchants and shoppers may find it’s beginning to look a lot like … normal.

Not even a tangle of cares over inflation, rising interest rates and possible layoffs in a recession can stop most people’s yen to spend. Analysts say consumers are eager to hit the stores and websites, even if the old habit of shopping on Thanksgiving or in the wee hours of Black Friday isn’t so popular anymore.

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