
In 1973, a short art film titled "Television Delivers People" warned that "commercial television delivers 20 million people a minute," and presented an idea that's since become associated with today's crop of Big Tech companies: if something is free, you’re the product.
On Tuesday, Twitter CEO Elon Musk closed the loop on this decade-spanning aphorism as he delivered his latest business pitch. "There are about 120 to 130 million hours of human attention per day on Twitter," Musk told the audience at a Morgan Stanley conference in San Francisco.