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Fortune
Fortune
Kylie Robison

For sale by Elon Musk: Human attention. Price - 25 cents/hour

(Credit: FREDERIC J. BROWN/AFP via Getty Images)

In 1973, a short art film titled "Television Delivers People" warned that "commercial television delivers 20 million people a minute," and presented an idea that's since become associated with today's crop of Big Tech companies: if something is free, you’re the product.

On Tuesday, Twitter CEO Elon Musk closed the loop on this decade-spanning aphorism as he delivered his latest business pitch. "There are about 120 to 130 million hours of human attention per day on Twitter," Musk told the audience at a Morgan Stanley conference in San Francisco.

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