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Digital Camera World

Kim Bunermann

For over one year, this camera has been No.1 in Japan – breaking sales records

Canon Japan BCNR Sony Nikon

Canon EOS R10.

One camera continues to lead Japan's sales charts year after year, standing out in one of the world's most competitive markets: the Canon EOS R10.

That dominance is no accident. Known for its impressive performance-to-price ratio, the EOS R10 punches well above its weight. Since its launch in 2022, the APS-C mirrorless camera has established itself as a go-to choice for both beginners and enthusiasts – and it continues to top the best-seller charts compiled by Japanese retailer BCN+R.

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