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Fortune
Fortune
Sharon Goldman

For OpenAI’s chief revenue officer, research chops rather than ‘big marketing efforts’ are key to winning customers

OpenAI may have started the generative AI boom in 2022, but with the world’s most powerful tech companies all turning up the competitive heat in AI, the maker of ChatGPT knows it needs to continually prove itself to customers.

For Ashley Kramer, OpenAI’s chief revenue officer, that means leaning on the company’s roots as a research lab and leveraging the experience it has gained over the years working with enterprise customers.

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